I have so many photos to share! Please click 'read more' to view the full post...
IMATS was moved from the West Hall to the Great Hall, which was a great idea. Although there were still crowds there was much more room to breathe! Sunday was a lot quieter, I'm told it generally is although I'm guessing the snow drama played a part in that.
Check out my pictures of the event and the exhibitors:
Kryolan at Charles Fox
Crown Brushes (and the Grand Willis Organ)
David Klasfeld of OCC makeup giving a talk
The lovely Eldora lashes ladies
Lots of interest at Inglot!
Koren giving a talk - that Hello Kitty brush belt is amazing!
Hair gems at Miss Adoro
The Velour lashes range
The Sleek stand
Royal and Langnickel's stand
The Real Techniques stand
Here are my pictures of the live body art, prosthetics and transformations going on throughout the day:
This was so appropriate for Sunday after the snow!
I'm not sure which company these guys were with but they were entertaining the crowds!
Getting ready for the Saturday Beauty/Fantasy Student Competition (Wild Kingdom theme)
A stunning entry for the Saturday Beauty/Fantasy Student Competition (Wild Kingdom theme)
The Sunday Character/Prosthetic Student Competition entries and winners (Men in Black aliens theme)
I loved this entry!
I was very lucky to be invited to the Royal and Langnickel Media/Blogger Lounge, where we discussed the brand, were offered OPI manicures, massages, fresh fruit, pastries and other nibbles.
I loved meeting Bill Dovellos, Royal and Langnickel's Vice President of Sales and Marketing, and I will definitely be paying this brand more attention in the future. I was given this S.I.L.K. GreenLine brush set as a gift from the brand. Royal and Langnickel launched this more eco-friendly line in 2011. The set includes 12 synthetic brushes with 100% bamboo handles.
All of the exhibitors had discounts, deals and offers. For example, PAM were offering 35% off MUFE, Illamasqua were selling many products for £5 and they further discounted this to 3 for £10 on the Sunday, Eldora lashes were 3 for £10, and Real Techniques brushes had 20% off.
Eldora lashes are offering a post-IMATS discounts online: Save 25% on lashes at www.eldorashop.co.uk (free delivery, ends 31st March 2012)
Me with Sam and Nic aka Pixiwoo!
My tips to have a great time at IMATS:
♥ Make a list. If you know what you want you can get those things first, then spend time exploring and swatching - popular items can sell out!
♥ Get an Oyster. An Oyster card makes travelling around London a bit cheaper - you can also use it to get the bus from Wood Green tube station to Alexandra Palace.
♥ Get there early. Doors opened at 8.30am on Saturday. I was there at 8.35am and the crowds were so much easier to deal with. If you don't like crowds I'd advise getting your shopping done before 11am, having lunch and coming back in the afternoon as a lot of people have left by then.
♥ Wear comfy shoes. My biggest mistake was wearing uncomfortable shoes! You will be walking a lot, and carrying heavy bags - wear flats or Uggs!
♥ Take a small handbag. You are provided with a large bag to put your purchases in, so you don't need a big handbag - you'll just end up knocking into people and you won't be able to get close to the counters when there are crowds!
♥ Buy the heavy things last (magazines, books) - saves you dragging them around all day!
♥ Set a budget and take cash. Most exhibitors don't accept cards, and the ones that do can have problems with their card machine. Cash is easy and quick, but try to remember what you've spent!
♥ Don't be scared to chat! The make up artists and exhibitors are so friendly and are more than willing to answer questions and give you advice!
♥ Check out a class - you might learn something new or be inspired! Take a notepad so you don't forget what you've learnt.
♥ Bring wipes - if you are planning on swatching lots of eyeshadows or lipsticks then a pack of wipes will be really useful. Some stalls provided them, but not all.
♥ Follow @MakeupArtistmag and exhibitors on twitter to get exclusive news and insider info!
Thank you for reading! If you couldn't make it to IMATS 2012, I hope this post has convinced you to get your tickets for 2013 as soon as they go on sale!
Thank you to the IMATS team for giving me the opportunity to cover the event on my blog.
P.S. You can see my 2011 IMATS posts here and here.