Monday, 9 April 2012

Review: Maybelline Color Tattoo eyeshadows

Maybelline's newest UK release is a range of' 'cream gel' eyeshadows that 'have up to 24 hours staying power'. There are seven shades available in the range (although the US have 10, including a lovely looking emerald green, boo!). The Color Tattoo eyeshadows are £4.99 each, which is a lot cheaper than other cream eyeshadows including MAC Paint Pots which are £13.50 each.

I won On and On Bronze in a competition on the Maybelline UK Facebook page, and I bought Permanent Taupe and Turquoise Fever from Boots (all cosmetics are on 3 for 2 at the moment!).

On and On Bronze is a shimmery gold/bronze, Permanent Taupe is a flat, cool brown with grey tones, and Turquoise Fever is a turquoise with silver shimmers.
These shades are known as 'Bad to the Bronze', 'Tough as Taupe', and 'Tenacious Teal' in the US. I find it strange that Maybelline felt they needed to change the names of the colours for the UK market, yes the US names are a little cheesy but otherwise I can't think of a reason why they'd do that? If they were going to make a name change it could have at least been to change the word 'color' to the correct English spelling(!).

The packaging is good, it's a heavy jar which is a similar size to the MAC Paint Pots, but is actually nicer because the lid is flat so they can be stacked. I like the detail on the bottom of the jars too.

I didn't buy 'Eternal Gold' as it was too yellow-y for me, but here is On and On Bronze compared to MAC's Indianwood Paint Pot - I thought this might be helpful to people who already own Indianwood. You can see that On and On Bronze is much more brown/bronze in tone. They have a similar metallic, shimmery finish.
I really like On and On Bronze - it's a great easy, everyday colour that you can apply without too much thought. It looks nice alone or as a base for similar toned eyeshadows.

Permanent Taupe and Painterly look nothing alike, but again, I thought that it might be useful to see it against a MAC colour lots of people already own. They have a similar matte finish.
I'm not a huge fan of Permanent Taupe, it's quite bland and kinda ugly on me. My favourite taupes have a touch of purple, but this is a very basic grey-brown. It does shift shades very slightly on my eyes, I picked up more grey-ish blue tones when I wore it as an eyeliner (see FOTD below). I think this could be a nice neutral base on darker skins, but I worry that it's too cool toned for a lot of people.

 I don't have a green/blue toned MAC Paint Pot, so here is Turquoise Fever compared to MAC Shimmermoss eyeshadow. Shimmermoss is slightly greener than Turquoise Fever, and Turquoise Fever is much more pigmented.
I like Turquoise Fever a lot. It's not a colour I think I'll wear loads, but it will give me the option of a bright, summery eye look when the weather perks up, plus it's nicely pigmented.

All of the colours are easy to work with. I find it easiest to use a flat, synthetic brush to apply them (No7 do a good one, cheap with the £5 vouchers!), and then I use a MAC 217 to blend out the edges before the cream eyeshadow sets.
I have slightly oily skin, and I found that these eyeshadows didn't last that well without a primer. After about four hours they had slipped and creased. They lasted a few hours longer with a base of Urban Decay Primer Potion, but they're supposed to be long lasting and crease proof by themselves. I still think they're worth £4.99, as it's much cheaper than MAC's Paint Pots which are £13.50, but only if you are prepared to layer them with a primer and perhaps a powder eyeshadow to 'set' them.

Here is the look I wore today including two of the Color Tattoo eyeshadows worn without primer (to test the wear!):

Estee Lauder Doublewear Light in 1.0 mixed with Diorskin Forever in 010
Collection 2000 Lasting Perfection Concealer in Fair (under eyes, around nose, chin)
NARS Amour blusher
MAC MSF Natural in Light Plus
 MAC Espresso eyeshadow to fill eyebrows
No7 clear Brow Gel
Maybelline Color Tattoo in On and On Bronze (lid)
Maybelline Color Tattoo in Permanent Taupe (liner)
'Rimmel Day 2 Night' and 'L'Oreal Voluminous  x5 Carbon Black' mascaras

MAC Lovelorn lipstick (Recent Back2MAC discovery! Perfect slightly warm toned alternative to Creme Cup!)

The Color Tattoos just after they were first applied
The Color Tattoos after four hours. You can see some creasing and gathering of product going on...
The Color Tattoos after five hours. You can see deeper creasing and transfer of the liner on to the lid.
In summary, I'd recommend On and On Bronze and Turquoise Fever as a cheaper alternatives to MAC Paint Pots, but I'd also like to warn you that you need to be prepared to use a primer and set it with a powder eyeshadow as otherwise they will crease and move around a little. I'm not sure why Maybelline have claimed 24 hours wear anyway, that's just ridiculous because everyone knows it's naughty to leave your makeup on that long - your eyelids need to breathe!

Maybelline Color Tattoo eyeshadows retail at £4.99 each. They are available from Boots (where they are 3 for 2 at the moment!) and Superdrug (also 3 for 2 at the moment!).

Have you bought any of the Tattoo eyeshadows? What do you think?
Sorry for the lengthy review, there was a lot to say about these eyeshadows!

1 comment:

  1. I just found this when googling 'how to wear Color Tattoo in Turquoise Forever', and I know it is a very old post, but I HAD to comment to say how much I agree with you about the name changes - all that effort to change the names for the UK and Maybelline STILL spell it 'Color'!